On September 20, the final version of iOS 15.0 published. While there are no significant changes to the OS, Apple claims that this latest set of upgrades will provide users with quicker, more reliable, easier operations. What is more essential are a number of modifications that will have a significant impact on developers and their apps’ visibility on the App Store. Since iOS 11, which launched nearly four years ago, there has not been such a significant update.
With the latest enhancements to iOS 15.0, developers will have additional freedom and possibilities to test and promote their work throughout this OS. Let us look at how developers may take advantage of iOS 15.0 and what these changes represent for the app community as a whole.
The most anticipated aspect of this release is the updated product pages. Developers can now utilize the App Store Connect management panel to access a tool for testing icons, images, and videos, which will help them measure the impact of graphics on potential consumers.
It has been a long time since the app community has seen such big user experience upgrades. The symbol tested must be included in the app build and must pass the App Review approval process before it can be made available to all users in the App Store ecosystem.
During this step, moderators examine the app for forbidden content, inconsistencies, and other issues that might negatively affect the user experience. What effect does this have on uploads? We have already seen the consequences in upgrades to the Google Play Store (which uses a similar solution), where the app icon for testing may be posted without requiring approval from the moderators and without requiring an app update.
A same procedure applies to screenshots and movies. All of these elements must be thoroughly examine before they can utilized for testing. The third distinction is that in Google Play, you can test the subtitle (a small description of the program), but in App Store Connect, you cannot. This is significant because developers may now experiment with different icons, subtitles, and other elements to see what has the most impact on customers viewing a product page.
The App Analytics portion of the App Store Connect interface contains these results. Developers may assess conversion rates, compare page performance, and determine whether to maintain the new screenshots/icons or revert to previous assets.
